How to grow your Instagram page organically
Today we will talk about how to grow your Instagram page organically:
First of all, you need to understand what is Instagram and how does it works, of course, you have to create a nice profile and post stunning photos with a short description, not too long because is boring and 99% of Instagrammers won't read the description of the photo.
I have started my Instagram account one year and a half ago and I already reached 13K, which I'm very proud of, but hey, it took me many hours and lots of research to achieve this results. I know many people does better, but I haven't spend any money promoting my page, I did it on my own and I will explain how in the following article.
When I first started Instagram, I felt like a lonely girl in a strange place worrying what I'm gonna post, will my content be good enough or not, I felt anxious and I didn't see the opportunity of this network and how profitable can be to earn an income, I was just using Facebook and Twitter, but not IG.
So, I started slowly, posting twice a week or less and this didn't bring any attention to my page until I begin to share the location of my posts and to add # tags, but also I interact with other pages and interacting I mean... quite a few good hours a day.
So how I did?
Choose different topics for your Instagram photos to offer diversity to your fans
- I started to post at least once a day on my Instagram, good pictures, with my outfits, or my activity ( for example I was planning ahead a few good photos shoots with different topics, you can see on my Instagram - picnic, holiday, cars, motorbike, health&fitness, crafts and many more)
This is one of my IG photo which gained a lot of popularity: Click to see more pictures and how popular is https://www.instagram.com/p/Bkk1R9aFx1R/
- I know many people will advise you to choose a clear topic for your Instagram page, but personally, I like diversity, unless you are a brand and you need to promote your product, you should cover many topics that potential will bring you new followers and of course new business.
Why I'm saying to cover many topics? is because if you choose to post daily just selfies or gym/workout you will miss other opportunities out there and brands won't reach you, which means you lose money.
- Another thing that helps me grow my Instagram fast, is that I have joined many other networks, other than Facebook, Linkedin, Pinterest, Twitter, YouTube, Tumblr, Bloglovin, Weheartit, Mix.com, Chictopia, / i.thechive, other than these networks, I have followers coming from my blog too.
You don't just have to join these networks and leave your profile without activity, engage with people, like, comment, follow, let people know that you exist, I did it and it worked for me, so it will for you.
- I don't know if you are too much into photography, but, hey there is a huge potential to be seen by new people ready to follow you if you join networks like Purpleport, ModelMyhem, Adobe and many other websites for amateur models. I have joined a few of these websites and many people started to follow me on Instagram, maybe by curiosity or because they want to connect with me and see my content, but is well worth to give it a try, because users on these websites are very active so you might get quite a large audience to your profile. Make sure you upload your best pictures to impress people so they want to see more or to contact you for collaborations.
Use the power of Instastory to drive leads to your business
- If you have a blog and many subscribers to your newsletter, you can shout them an email and invite them to follow you on Instagram, to make the email more attractive, you can include a giveaway post, or you can mention that you will follow them back, because is nice to be connected on social media.
Alright, so until now I talk mainly about getting Instagram followers from referral websites, now is time to show you what strategy I use in my activity to grow organically, without giveaways or ads.
- So basically, I mainly post on my Instagram between 1pm and 6pm, followed by an Instastory with a photo or video... next I post later in the evening for my international audience because is important to post on different times of the day, so people can be able to reach your posts.
- When I post an Instastory, I include #tags and link to my latest YouTube video or my blog, I cannot miss this opportunity to promote my channels, so you better start to use all these tools if you want to grow your Instagram organically without paying a single penny.
Learn the power of Instagram #tags and how to use them
- Next, I go on the IG main page where you search for tags or anything and there my friend, there you want to be seen; you know why? because there are featured the most popular posts or at least posts that you have interacted in the past, but there you have to show yourself and if you aren't listed there, at least, you go to every featured post, like and leave a genuine comment, this is like a snowball for your Instagram. Many people will see your comment including the owner of the page you interact with, and a number of people will come to visit your page for various reasons.
- I make sure to check all private messages and answer polite to everyone and if possible, I ask them questions what they think about my latest posts.
- If I have new followers, I send them a private message saying thanks for connecting with me and hope they will like my activity.
- I include all 30 # tags ( with # tags, you need to be wise, choose not more than 100K popular tags if you want to reach many people and maybe to be featured on Instagram search page) competition is fierce and the less popular are #tags, the more chances you have to be discovered. Also, I change every day my #tags, even for older pictures, you will notice new activity on that post.
- Now this trick will sound boring, but is very effective. When I discover a page with a lot of engagement, I'm going to every profile who engage, I like few photos and comment something cool and guess what?, next day I see that people coming to my page to do the same and even to follow me.
Show attention to your followers and make them feel valued by you
- When I check my Instagram I make sure, to return the interaction they did on my page, to show them that they are important for me( see this is a big mistake many influencers does on IG, they forgot that people make them popular, they ignore likes and comments of their followers, they do not answer to comments, because you know why? either because they do not know to create interpersonal connections, or because they don't care about their followers and of course many people will unfollow them for that reason, in fact, why you should interact with a page if is not answering your comments?
I understand if they might receive thousands of comments and private messages, but when they have 10k likes and 20 comments on their page, is likely that they don't care about their followers, they just expect people to like their sh't and treat them like gods. No, the reality is not like that, people expect something in return, so you need to allow yourself time to engage with your fans, go on their profile, like and give them a cool comment, they will be your followers forever because they see you put value in them.
There is nothing wrong to post a sexy photo on Instagram, as long as is decent and a good shot, splash it babe!
Use Instagram tools to your own advantage
- Another effective method I use to get new followers for my Instagram is when I share pictures with brand products and tag them in my posts. Many people do this because is very likely that a band will ask you to repost your photos to their page, which is a win-win situation, helping you to gain more popularity, in order to be reposted by a brand, you need to share awesome pictures, stating clearly their product.
- This trick can be used on any social network not only Instagram to get noticed. When you see an ad on Instagram, don't just ignore it, like and comment on that page, I did it and brand advertiser comes to my page to even invite me to try their products for free. Use this opportunity to stand out from competition, in the end, it will pay off.
- The only paid shoutout promotion I did for my Instagram page was with Model citizen magazine. I have paid 50$ for a post on their Instagram and blog, I regret I did this, because didn't bring me a wow result, I could do better if I have spent some more time on IG, doing my routine, so guys, keep your money and avoid this kind of paid promotion, unless that account has hundreds of genuine comments for every post.
- You can run a giveaway competition, but this will bring activity on your page just for that free gift and nothing else unless you state clearly that you will run competitions every month or every two weeks, this will keep people alert and they will come back often on your page.
- Use cross promotion - ask others to share your latest post on their page and you will do the same( this method is applied for blog posts too)
- Ask people to tag you in their posts, the more people tag you and talk about you on social media, the more visibility your page gets.
- Even being sarcastic can make you go viral (I did leave a sarcastic comment to a popular post on Instagram and for few days my profile visits have increased 400%, I get some new followers even with this method, so use all the tools to draw attention).
- For the love of social media, do not post awkward photos just so you can share something, skip posting content for a few days, nobody gets hurt; your followers will still be there for you and will like to see good content, instead of some pumping crap every day. I know consistency is the key to grow on Instagram, but people wants to see quality, you probably come across of some ridiculous photos and you either ignored, or you unfollowed that user.
You do not want people to do the same to you, keep it real unless you are a superstar and you don't care what you share on social media. Followers are a very fragile connection which can easily switch from being loved to being hated ( see example of nusr_et, posting something on IG without seeing consequences will hurt your image very badly)
- Growing Instagram organically is a slow process and requires so much time, but the fastest solution is to hire an agency if you have a budget, usually, an agency will charge you monthly subscription which sometimes is not so cheap.
I haven't used an agency, but I might do it for my Instagram business page: @julietecreations I like to invest my time in creating good content and new creations for my shop https://www.juliete.net/ so if you like this article and want to learn more about Instagram, follow me and drop a comment on my latest post and tell me you find me through my blog and I will follow you back for sure, and not only that, I will engage with your photos with #tags to draw attention to your page.
If you have other tips to grow an Instagram page organically, please leave your comment below.